Trois Rivieres Cuvee de Moulin – Rough translation Three Rivers Blend of the Mill. Is a limited edtion expression from Martinique producer Trois Rivieres.
It is a blend of rums carefully matured for over three years in ex Cognac and Bourbon casks. Marketed as a “rhum vieux agricole” – aged. The producer advises it can be sipped neat or mixed in cocktails.
In the first part of this series we touched upon how rums are labelled. I used an example to show how confusing it can be to determine a Premium rum.
Marketing and packaging play a huge role in what the end consumer buys. No matter who you are, you will encounter and be influenced by marketing at some stage. Even if you think you aren’t.
Dave Marsland aka Drinks Enthusiast is Brand Ambassador for Chairman’s Reserve rum, here in the UK. So (like me) he knows a decent r(h)um when he sees one. Here is a little news on another rum brand he is working his magic on.
R. St Barth Announces Bohemian Brands Distribution
R. St Barth has changed distribution after 4 years in the UK market. Emerging distribution company Bohemian Brands of London, is a new fit for R. St Barth due to its focus on small batch, leading brands.
Rhum Rhum is a collaboration between Luca Gargano of Velier and Master Distiller Vittorio Capovilla.
Using small copper pot stills located near to the Bielle distillery on Marie-Galante – a small, very rural island just off the coast of Guadaloupe.
Rhum Rhum Liberation 2012 has been released at two differing ABV’s this “Version Integrale” is bottled at a hefty 59.8%. 1420 bottles were produced.
Saint James Royal Ambre is a Rhum Agricole from the French speaking island of Martinique.
For those unfamiliar with Rhum Agricole it is rum made from fresh cane juice as opposed to Rhum Industriel which is produced from molasses or other sugar by products.
The term Rhum Industriel is not widely used as it has negative connotations and those that do produce rhum in this way have no desire or motivation to market their products as such. As most production occurs outside of the French speaking islands it has no real meaning. The term when used in derogative way does Rhum Agricole’s snobbish overpriced reputation little favours.
Ahhh the French you could almost hate the entire nation for Michel Platini and his Anglophilic tendencies alone. So the French being the French they couldn’t make r(h)um the English way they had to do it their way.
And so was born Rhum Agricole (Agricultural Rum) a more expensive way of making rum. Agricole rum is made from fresh pressed sugar cane juice rather than molasses. Due to the price of the various rhum agricole’s on offer I was expecting something quite spectacular. However, from looking online it seemed quite overlooked and not a lot if it seemed to be getting on any notable award lists.
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