There is a specific kind of insult reserved for the modern rum consumer. It doesn’t come from the producers who make bad liquid, we can forgive bad liquid, if it’s honest. It comes from the brands that look you dead in the eye, hand you a fabricated history, spike their fancy bottle with sugar (and…
Zacapa 23 is a lie? If you have been wandering down the spirits aisle for the last twenty years, you have watched a masterclass in corporate gaslighting. The bottle is instantly familiar. It is tall and elegant and features that now largely plastic petate band. It is Ron Zacapa Centenario 23. If you get the…
The Martinique AOC (Appellation d’Origine Contrôlée) is perhaps the most famous and stringent set of regulations in the rum world. While many regions are only now debating the merits of a Geographic Indication (GI), Martinique has had its framework in place since 1996. An AOC is a French certification granted to certain geographical indications for…
