Awin.
12 Years wow! They same “Time flies when you’re drinking rum” and they are certainly correct with that!
If you are a long time reader (many thanks if you are!) then you will have noticed significant changes to the website over the past year or so. The “blog” was beginning to look a little dated. Especially when compared to some of the newer kids on the block’s trendy Insta friendly offerings.
Its very daunting to re-design a website, especially one which has as many articles and quirks as this one. However, I had to take the plunge at some point and with AI becoming increasingly useful and intuitive I figure it would probably help me with the re-design in a way Google search simply couldn’t. Re-designing the site was considerably easier than when I first set up the site back in 2014.
As well as a re-design I began thinking more about the content on the site. I no longer wanted the site to function as a “blog”. The idea is becoming increasingly old hat and with the amount of information on the website I wanted to try and turn the site into more of a “Information Hub” than just a simple blog with regular reviews.
So you will begin to see the site becoming more ordered – I plan on having my Opinion Pieces, Interviews and things such as GI Frameworks, Distillery and Brand information on separate pages or hubs within the site.
Obviously this will all take time and I still have two full time jobs to contend with – work and family. So be patient. Rome wasn’t built in a day! I am trying to devote at least an hour per day to the site – trying to keep the reviews and articles flowing alongside maintenance and upgrades to the site.
I mentioned AI earlier and I am also embracing that to try and save time and also to try and give some of my more contentious articles/opinion pieces a more “viral” appeal. I have never made any claims to be the greatest writer or photographer in the world. I have always used Search Engine Optimisation (SEO) Tools to try and ensure the site is highly visible to a wider audience. I have also always used photo editing software to enhance the visual aspect of the site. AI helps with this particularly with the visuals. The new logo was created with AI – when you are a amateur content creator you need all the help you can get!
Rest assured any research or writing that I produce using AI (it is far from a case of asking AI “write about this” and then publishing) is read thoroughly – I’ll also say though at this point proof reading has never been my strong point either – my spelling mistakes are well known I know! All opinions are 100% mine. Always have been and always will be. I think that is the one thing I am good at…………
Anyway I hope you all enjoy the new website. As John Peel once said about the almighty Fall
“Always different, always the same”