Spiced Rum comes in for a lot of flak. It is widely viewed as a cheap party drink and in the US it is widely seen as a Frat House mixer. Drank with the sole purpose of getting very drunk, very quickly.
Here in the UK many peoples views on Spiced Rum have been clouded by Morgan’s Spiced Gold and Sailor Jerry. In the late 00’s Sailor Jerry and Cola was actually the “in” drink for a short period. For reasons which have never been fully explained the Sailor Jerry boom in the UK was cut short, not by changing trends but by the actual producers of the rum.