Rum is Fun so the mantra goes. I once asked Dave Broom if rum needed to lose its “fun” tag to improve its image. Dave’s overwhelming response was a very definite no. He has even mentioned me posing the question in his latest rum book The Manual.
Dave believes that rum should keep its “fun” tag as it makes people smile when they think of it. He also felt that when Scotch Whisky forgot about “fun” the industry entered two decades of decline.
A while back I reviewed a Royal Navy rum from prior to Black Tot Day. I was able to do this by buying a sample from The Old Spirits Company.
The Old Spirits Company is ran by spirits and cocktail enthusiast Edgar Harden. It offers buyers the chance to buy scarce and hard to find bottlings from years gone by. The Old Spirits Company sells aged spirits as in bottled a long time ago rather than distilled a long time ago. Though in some instances both does apply!
Until recently the only chance of attending a Rum Festival in the UK was at the annual UK Rumfest based in London. In late 2011 Jonathan Rees had a Eureka! moment to create a Rum festival in Cardiff.
From humble beginnings and numerous increasingly sized venues the Cardiff Rum Festival is now in its 5th year. This years event is the most ambitious yet and promises to be the biggest and best to date.
In the first part of this series we touched upon how rums are labelled. I used an example to show how confusing it can be to determine a Premium rum.
Marketing and packaging play a huge role in what the end consumer buys. No matter who you are, you will encounter and be influenced by marketing at some stage. Even if you think you aren’t.
On the 14th January 2016 Demerara Distillers Limited announced their first foray into the world of Cask Strength bottlings. Except they didn’t, well not directly anyway.
As of today (15th January 2016) the only place you will readily find information relating to these releases in any kind of “official” capacity is on the Velier website. Yes I know its in Italian. So here is a translation (it’s not perfect but you should get the general message)
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