In the first part of this series we touched upon how rums are labelled. I used an example to show how confusing it can be to determine a Premium rum.
Marketing and packaging play a huge role in what the end consumer buys. No matter who you are, you will encounter and be influenced by marketing at some stage. Even if you think you aren’t.
Westerhall Estate is situated on the Caribbean Island of Grenada. Since its inception it has existed in various guises. Presently Westerhall Estate blend and bottle their range of 6 rums.
Prior to this the estate has been an agricultural estate farming bananas, coconuts, limes and cocoa. It has also processed sugar cane, at one point it even had its own small distillery.
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