In 2014 Havana Club updated the presentation of their 15 year old rum. Along with the update of the former Barrel Proof to Seleccion de Maestros and with a new cigar pairing rum to be released, Havana Club were geared to introducing a new range.
That new range was named the Iconica Collection and comprises of Seleccion de Maestros, Havana 15 Year Anos, Union and Maximo. All the rums now come in a sleek bottle along the lines of this one.
Bacardi re-launched this rum only last year in the UK. Until then Bacardi Gold (as it was then) was bottled at 37.5% ABV. This was increased to 40% ABV. Now the whole Bacardi line up has been re-vamped and Bacardi Gold has been re-named in a more contermporary style whilst still keeping some of the distinguishing Bacardi features.
Havana Club have recently re-branded and re-formulated their entry level Anejo Especial dark rum. Whether this has anything to do with Bacardi’s recent re-branding exercise I’m not sure. I doubt however that the two giants weren’t aware of what the other had planned……