Dzama Rhum Vieux Aged 3 Years. Dzama are a brand of rums from Madagascar, pronounced “Zama” it was founded in 1980 by Lucien Fohine. Groupe Vidzar is the controlling company. Domestically it accounts for around 60% of all rum sales and operates out of the countries capital Anatananarivo. (You learn quite a bit researching rum)