Novo Fogo Barrel Aged Cachaca. Novo Fogo are a cachaça brand I have been aware of for a while now. They have made a bit of a stir in the US, where the brand was first launched.
Novo Fogo use more modern branding and marketing practices, than many of Brasil’s cachaça producers. The cachaça is marketed in a similar manner to how a Premium Rum brand would market itself. However, they do not go in for fairy stories, like many Premium Rum Brands. The information Novo Fogo provide, is authentic and focuses very much on transparency. You learn a lot about what you are drinking with Novo Fogo.