In 2014 Havana Club updated the presentation of their 15 year old rum. Along with the update of the former Barrel Proof to Seleccion de Maestros and with a new cigar pairing rum to be released, Havana Club were geared to introducing a new range.
That new range was named the Iconica Collection and comprises of Seleccion de Maestros, Havana 15 Year Anos, Union and Maximo. All the rums now come in a sleek bottle along the lines of this one.