Bumbu XO Rum. Probably the most criticised “rum” over the past couple of years amongst more “serious” rum enthusiasts, has been Bumbu The Original.
However, amongst less serious rum imbibers, Bumbu The Original is hugely popular. Any drink which is stocked by supermarkets, for any length of time will be selling a fair few units. Bumbu The Original, I dare say is selling more than most.