Cruzan are a very popular bottler of low to medium price rum in the USA. Sales of Cruzan in the US are high and you will frequently see articles relating to Cruzan’s Diamond and Blackstrap rums. These rums are used mainly in the mixology and are popular with bartenders.
Cruzan’s Single Barrel Estate rum is (to my knowledge) their high end product. Cruzan are based on the US Virgin Isles and as a result the firm benefit from subsidies from the US government. These subsidies are a massive bone of contention amongst other rum producers in the Caribbean. Rightly so.