I don’t know what the sales of this rum are like worldwide. However, I’ve seen it stocked in a few high end hotels over here in the UK and a good few wine merchants carry it.
However, it hasn’t quite hit Aldi over here yet and I suspect it never will!
If Patron did indeed “add” the infamous orange flavour to this rum then as a marketing strategy it would seem to have worked wonders! Notwithstanding Bacardi this rum brand has to the be one of the most talked about rum brands in the world (not bad going consider they only do two rums!).