I’m not even going to ask if anyone has “stumbled” across this bottling as I have in previous articles. If you are in the UK or Europe Bumbu is almost unavoidable. Even my local supermarket sells it. It is frequently and aggressively discounted. It has the big bucks backing so can afford to act as…
If you have been wandering down the spirits aisle for the last few years you have watched a masterclass in corporate gaslighting. The bottle is instantly familiar. It is heavy when you pick if off the shelf and it features that lush and overly curated Sugarlandia packaging. It looks like a Steampunk nightmare. It is…
There is a specific kind of insult reserved for the modern rum consumer. It doesn’t come from the producers who make bad liquid, we can forgive bad liquid, if it’s honest. It comes from the brands that look you dead in the eye, hand you a fabricated history, spike their fancy bottle with sugar (and…
