BemBom do Brasil is a cachaça aimed at the European market. I first came across it at a Rum Festival in Bristol, not Brasil back towards the end of 2017. I have since seen it at other rum festivals around the UK.
It is marketed as “Brazilian Rum” and cachaça at the same time by the company that market it. It has its own website. BemBom is distributed in the UK by Indie Brands, who have a very eclectic range of spirits and drinks, from all around the world. I would imagine traditionalists will not be keen on BemBom, being marketed as “Brazilian Rum”.