St Lucia Distillers – Tour the North – Newcastle Upon Tyne

Chairman's Reserve St Lucia Distillers the fat rum pirateFate is a funny thing and certainly not something anyone should take for granted.  As a rum blogger (I hate that term) based in the North East of England rum “events” don’t come along very often.

I had originally planned to make my first public appearance as “thefatrumpirate” back in October 2015 at the London Rumfest.  However the news that I was to become a father meant such shenanigans were put on hold.

So with our wonderful baby daughter safely here I was able to twist my equally wonderful wife’s arm and I was allowed “out to play”.

In a wonderful twist of coincidence the first event which was “doable” was an afternoon in the company of Dave Marsland (Drinks Enthusiast) and Chairman’s Reserve/St Lucia Distillers.  Now whilst Dave might be Emporia Brands official UK ambassador for Chairman’s Reserve – I am in my mind, through this very website the unofficial UK and cyberspace  Chairman’s Reserve/St Lucia Distillers ambassador.  Barely a review goes by without me mentioning them and I’ve typed Chairman’s Reserve more times than I could ever re-count.

So it was with quite a bit of excitement that I trotted along to the very lovely Tiger Hornsby’s on Newcastle’s Quayside (it used to be Julie’s nightclub back in the day when I still needed ID to get turned away) for an afternoon with Dave and some of the brightest lights in Newcastle’s bar scene.

I arrived early and watched Dave and his co-host Jordan set up – the bar was empty as it wasn’t actually open to the public.TOUR2

Slightly relieved that Dave knew who I was I settled on a pew and I was served my first drink of the day.

Prior to taking my first drink I spoke with Dave about Chairman’s Reserve and how it was gaining a bit of a foothold and a reputation in the UK.

I mentioned the idea that Chairman’s was perhaps in need of a “mixer” to make the rum really make a breakthrough.  Thinking along the lines of Gosling’s and Ginger Beer, J Wray and Nephew and Ting but perhaps not Bacardi’s ill fated attempt at “Oak and Coke” – the loathsome Bacardi Oakheart with well Coke or Cola.

The conversation proved very fitting as my opening drink in the tasting was a very generous pour of Chairman’s Reserve “original/gold” a 100% coconut water drink called Jax Coco and a twist of lime.  Very tasty it was too.

TOUR1As the others arrived we all took a perch around the bar and Dave poured everyone a Chairman’s Reserve and Jax Coco opening drink.  The drinks were favourably received and Dave went onto explain that the Jax Coco is as close to fresh coconut water as you will get in the UK.  No additives or fuss in Jax Coco and a really good alternative for the traditional St Lucia half coconut with rum poured in which simply isn’t achievable here in the UK.

With everyone seated Dave opened the talk in with some great background regarding Chairman’s Reserve as a brand and the St Lucia Distillery.  Over the past few years I’ve done quite  a lot of research into St Lucia Distillers and it was great to hear someone who was both knowledgable and passionate talk about one of my favourite rum brands and distilleries.

We tasted Chairman’s White Label, Original/Gold and the Spiced Chairman’s – all were well received and I was able to identify the 6th missing spice in the Chairman’s – Bois Bande – sometimes my research can pay off and impress people!  Dave made a point of how aged each rum in the Chairman’s range is and gave really good background for each one.

We then moved onto the Chairman’s Reserve Forgotten Casks.  Dave cleared up theChairmans Resrve The Fogotten Casks fact that they never seem to run out of these “Forgotten Casks” which were salvaged when the Distillery caught fire, subsequently left in parts of the distillery and forgotten about until they had aged for around 10 years!  The current run of “Forgotten Casks” is not the old forgotten stock it is your regular Chairman’s which is now deliberately being aged for 10 years as it makes a bloody good rum!

After trying the 4 Chairman’s Reserve rums we were treated to a bit of a palate cleanser with a very tasty Daiquiri made with Chairman’s Reserve White Label.

In the second part of the presentation Dave treated us all to Admiral Rodney and the fourth edition of 1931.  I got a very nice “geeky” surprise along with everyone else in being able to try single barrel aged white and gold pot still distillates which were as funky as they come and a real treat!

Dave was a great host throughout and made sure all were involved.  Although the event was aimed at the “trade” and I was surrounded by bartenders, bar managers etc I was made to feel welcome and included throughout and the 2 hours flew by.  Dave really is a great example of a Brand Ambassador and certainly did Emporia Brands and St Lucia Distillers proud yesterday.  Tiger Hornsby is a great little cocktail bar and a venue I am sure to visit again in the future.Tiger Hornsby

All in all it was pretty damn good for a wet Wednesday in April! Top stuff if Dave and Chairman’s are in your neck of the woods anytime – make sure you get an invite!

 

 

 

 

 

 

 

 

 

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  • El Dorado Rare Selection

    EL Dorado Rare SelectionOn the 14th January 2016 Demerara Distillers Limited announced their first foray into the world of Cask Strength bottlings.  Except they didn’t, well not directly anyway.

    As of today (15th January 2016) the only place you will readily find information relating to these releases in any kind of “official” capacity is on the Velier website.  Yes I know its in Italian.  So here is a translation (it’s not perfect but you should get the general message)

    In 2016 the Demerara Distillers launches Rare Collection: a limited selection of three single rum alembic and left a full degree. The Demerara Distillers adopted the concept that Velier has created about 15 years ago and in collaboration with the distillery led worldwide, helping to create the myth of Demerara rum. The parent company now makes from s. El Dorado branded, and chose the rum of the three legendary stills in wood, wooden double pot still Port Mourant, the wooden single wooden pot Versailles and column, which they selected coffey Enmore even a 1993. We are happy and excited because the rum are truly amazing, at the level of the selections Gargano, and also at the level of value and growth over time should be considered as analogous (I presume this means they are an investment?).”

    So what do we have here? Three rums from three of the most recognisable stills at Demerara Distillers Limited.  All bottled at cask strength (or near enough) being promoted on the Velier website under the El Dorado label?

    What has this all got to do with Velier?

    Well, first of all Luca Gargano has a financial interest in DDL.  Sometime last year information began leaking out about DDL no longer allowing Velier/Gargano to release Demerara rums under the Velier banner.  Quite what the circumstances were behind this I do not know – I suspect these releases go some way to explain exactly what is going to happen going forward.

    DDL experimented a few years ago with some “Single Barrel” offerings from the EDSINGLEEnmore (EHP), Port Mourant (PM) and Savalle Still’s (ICBU).  However many connessieurs shunned them in favour of independent bottlings as they were only released at 40% ABV.  Those more familiar with El Dorado 12 or 15 were also left largely puzzled by the rums as they weren’t as “sweet” and as approachable as they were used to.  You can read all about them here The Three Amigos from Lance at The Lone Caner

    It seems that they now want a slice of the Independents pie and rather than allow Gargano to continue to release his own bottlings, they have decided to allow him (or forced him or it was his idea?) to use the El Dorado name.

    Now these releases have already garnered quite a lot of excitement.  Which if I’m being honest has left me a little curious.  It also shows just how strong a “known name” can be.

    Whilst these releases would be interesting no matter what “label” was putting them out, it seems they are getting more attention because they are under the El Dorado banner.  Which I find a little strange.  You see your average Velier customer is not keen on El Dorado’s “sugared” offerings.  And your average ED12 and ED15 drinker might not find these rums to their tastes either.  So who is going to buy these?

    Well. firstly it seems that these rums are going to be available solely in Europe.  No US distribution has been confirmed.  Which poses another question.  With the release of the various wine cask finished ED15’s focusing on the US market, do DDL see two very different rum markets?  This must be a concern for any US rum aficionado.

    So just who will be looking to buy these rums on their release?  Well despite my misgivings about Gargano “handing over” these to the El Dorado brand it is clear that most Velier customers will at least embrace one of these bottlings.  Likewise I can see some of these bottlings easily finding their way into the Christmas Boxes of loved ones uitvlugt96who like ED12 and 15.

    My main concern will be with the pricing of these products.  Talk of them being “investments” seems worrying – I drink my rum I certainly don’t collect it.  So I hope this doesn’t make the prices too prohibitive.  Velier prices (still far from cheap) will do just nicely.

    Anyway, I will in the future try my best to source and review these rums.  In the meantime I’m afraid you will have to make do with a few Demerara rum reviews from Velier – which are coming soon to the site.

     

     

     

  • Foursquare Rum Twitter Tasting 7pm (GMT) 18th August 2015

    #DoorlysTTWe are pleased to announce that we will be taking part in the Foursquare Rum Twitter Tasting in conjunction with TheFloatingRumShack.com and Foursquare Rum Distillery.

    World renowed Master Distiller Richard Seale be on hand to answer questions (please quote @FourSquare_Rum in any tweets) and @floatingrumshac will be on hand to keep things moving along.

    As Foursquare’s importer to the UK @euxdevieuk will also be following the action and will also be on hand to answer any queries regarding availability etc.

    The all important hashtag to keep an eye on the discussion as it evolves is #DoorlysTT.  I recommend anyone following the discussion uses the TweetDeck app to organise things.

    Some familiar faces from the UK will also be on hand to offer their views and opinions on the 3 rums on show.  I am in particular very excited to be trying 2 new expressions from Foursquare.  Doorly’s 12 has been around for a while but in very small quantites and I have not seen it available commercially in the UK before.  It has been on my bucket list for a long time!

    Along with the 2 Doorly’s expressions we will also be lucky enough to sample the new limited edition Port Cask Finish 9 Year Old rum.  This tasting promises to be a real treat!

    There are also two external live events running alongside the Twitter Tasting.  At The Rum Kitchen in London and The Liars Lounge in Manchester.  Look out for members of euxdevie tweeting from these venues.

    Just remember #DoorlysTT.

  • Elements Eight Fine Aged Platinum

    Elements Eight Platinum rum review by the fat rum pirateElements Eight Fine Aged Platinum rum hails from the island of St Lucia.  Elements Eight is the brainchild of Carl Stephenson (whose past employers include Wray and Nephew).  Their rums have won numerous awards since they were launched back in 2006.

    Platinum is a premium white rum.  Unlike many white rums it is actually an aged rum.  Aged up to 4 years in ex-Buffalo Trace Bourbon barrels.  It is then gently filtered to remove any colour. Leaving a very clean, crisp spirit behind.  Unlike many rums bottled by UK companies this has been entirely tropically aged.

    The presentation of the Elements Eight range has been re-vamped to celebrate the brands 10th anniversary.  They have left behind the long angular bottle for a more traditional “dumpy” style bottle.  Unlike many “premium” rums Elements Eight state clearly why they believe their rum is premium.  They do this using things such as age statements and facts rather than fairy stories.

    One thing Elements Eight are very clear on is that their rums are unadulterated and produced in a traditional yet innovative manner at St Lucia Distillers.  The rum is a blend of eight different rums.  It has the Eight Elements which befit the name of the brand involved in its production – namely –

    Terroir, Cane, Water, Fermentation, Distillation, Tropical Ageing, Blending and Filtration.

    Elements Eight has always been quite popular in high end bars. Its previous presentation was very much in keeping with a lot of premium vodka.

    The new presentation keeps the synthetic cork stopper but the dumpy bottle is much more “rummy” to me.  A bottle still retails at around the £30 mark. Unlike a couple of “Premium” White Rums that have popped up on the market recently it is bottled at 40% ABV.

    I’ve kept back this review as I have been trying a good few white rums lately – includingElements Eight Fine Aged Platinum Rum Review by the fat rum pirate Agricole ones.  In terms of judging this rum I won’t be comparing it much to the white agricoles.  Just like Jamaican White Overproofs and the Clairin’s from Haiti they are very much in their own niche.  As a result they should only really be judged and evaluated against their direct competition. So this leaves Elements Eight Platinum slugging it out in the very over crowded white rum from molasses category. (More reviews to follow soon)

    Elements Eight have already set the bar high with their other releases.  This is another rum St Lucia Distillers.  As most of you should know I’m a great fan of the rum from St Lucia so hopes are high for this.

    So lets move onto the fun part.

    In the glass the rum has been filtered and is clear and is the colour most will expect of a “white” rum.

    The nose smells like an old fashioned sweet shop.  It’s full of candied fruity flavours.  All competing and vying for pole position.  Sweet candy rock scents, nestle alongside Coconut Ice and Pear Drops.  You get a lovely welcome aroma of desicated coconut and just enough of the oak to be re-assured that this is an aged rather than altered white rum.

    In terms of its fruity profile it reminds me very much of Appleton White Rum.  Which can never be a bad thing.

    When sipped the rum shows more of its rummyness.  Nice notes of vanilla, rest alongside lemon zest and some nice spicy notes from the Bourbon barrels.  I’d be quite keen to try this rum before its filtered.  The candied sweetness from the nose is transferred across but it is not as intense as the nose suggests.

    Elements Eight Fine Aged Platinum Rum Review by the fat rum pirateA lot of white rums can disappear when mixed with cola or other heavier flavours.  Elements Eight Platinum stands up to coke and delivers a very interesting, slightly coconut forward rum and coke.  It retains sufficient rum character and delivers a very balanced fruity zesty drink.

    Element Eight Platinum also works very well when it is paired with lighter mixers. Such as lemonade or soda water.  It can also be enjoyed in classic cocktails such as Daiquiris and Mojitos.

    It’s sometimes easy to get carried away when you first try a drink.  A lot of rums I have really enjoyed first time out.  However, on the second, third or even fourth sitting – not so much.  I’ve hung back on reviewing this as I wanted to try a number of other white rums before finally committing a score.

    As this is aged rum it is quite complex.  The filtration to remove the colour, which can often lead to rum losing a lot of its character has still left behind a very fruity and complex spirit.

    I wouldn’t say this is the best white rum ever but it is definitely one of the best I have tried so far.  In time we might well adjust the score – lets see what other “Premium” efforts come along.

     

     

     

  • Manchester Rum Festival 1st June 2018

    Manchester Rum Festival 2018 the fat rum piratMANCHESTER RUM FESTIVAL RETURNS FOR ITS SECOND YEAR

    Manchester Rum Festival to host round two at Manchester Cathedral

    Manchester Rum Festival, the cities only official festival of its kind for the rum category, is returning Friday 1st June 2018, heading to the iconic Manchester Cathedral.

    With the 2017 launch of Manchester’s first dedicated rum festival turning out to be a sell-out success, organizer and owner Dave Marsland of Drinks Enthusiast has turned to the historic venue to house over 75 brands of rum from all over the world, a dedicated cocktail bar for classic signature serves, and the chance to purchase via local independent retailer Riddles Emporium’s on-site shop.

    Tickets for the festival go on sale Tuesday 28th November at 9am, priced at £20 for the full session, and will be available via the official Manchester Rum Festival website.

    The festival will be a weekend long affair, with the main festival positioned on the Friday 1st, whilst the Saturday and Sunday will offer up a host of rum focused events, tastings and cocktail specials. The return of the rum brunches will see city centre venues collaborate with the likes of Chairman’s Reserve from St Lucia, whilst the cities tiki bars and cocktail haunts will work their Caribbean magic by putting on festival special menus for the weekend.

    New Polynesian venue Mahiki will be hosting the official Manchester Rum Festival after-party on the Friday evening, kick-starting what Dave hopes to be a weekend of rum interaction between novices and enthusiasts across the city.

    For more information on the current exhibitors and extra events, please visit www.manchesterumfestival.com

    Manchester Rum Festival can be followed on Twitter @McrRumFestival,

    Facebook and Instagram at /ManchesterRumFestival

    Last years event was excellent at Revolucion de Cuba so we are expecting more of the same from Dave and the crew this year!

  • Black Tot Day – Navy Rum Splice Off

    BlackTotDay31st July 2016 will mark the 46th Aniversary of Black Tot Day.  31st July 1970 was the final day a “daily tot” of Navy Rum was given to British Royal Navy Sailors and personnel.

    The ration was originally introduced not as rum but as beer and not just a pint but a gallon or 8 pints!

    No wonder there were sea shanties about Drunken Sailors, such as this

    “What shall we do with a drunken sailor?
    What shall we do with a drunken sailor?
    What shall we do with a drunken sailor?
    Early in the morning?
    Way-hay, up she rises
    Way-hay, up she rises
    Way-hay, up she rises
    Early in the morning

    Put him in the long boat ’til he’s sober

    Pull out the bung and wet him all over

    Put him in the scuppers with the deck pump on him

    Heave him by the leg in a runnin’ bowlin’

    Tie him to the taffrail when she’s yard-arm under”

    Over time the ration evolved.  Storing so much beer aboard ship took up a lot of space, which could be used for other more profitable cargo.  It also went bad very quickly causing sickness on board.  In 1655 a half pint ration of rum was introduced and quickly gained popularity with sailors.  Not surprisingly with half a pint of rum inside them and little else other than meagre food rations – drunkenness on board navy vessels became an increasing problem.

    In 1740 Admiral Edward Vernon aka “Old Grog” demanded that all rum rations must beVernon diluted to the ratio of 1 part rum to 4 parts water and a little lemon or lime juice added, if available to ward off Scurvy.  The ration was divided into two daily servings.  This diluted rum concoction became known as Grog.  Vernon’s nickname “Old Grog” is believed to be as a result of his fondness for Grogram coats.

    In 1824 the size of the rum ration was once again called into question.  Indiscipline and insubordination by inebriated sailors continued and the rum ration was duly halved again to a quarter of a pint.

    In 1850 calls were made to remove the rum ration all together.  In the end the tot was once again halved to an eigth of a pint a day.  This meant sailors received only one tot per day.  In 1881 officers had their ration removed and in 1918 warrant officers no longer were entitled to a their daily tot.

    On December 17, 1969 the Admiralty Board issued a written answer to a question from the MP for Woolwich East, Christopher Mayhew advising that “The Admiralty Board concludes that the rum issue is no longer compatible with the high standards of efficiency required now that the individual’s tasks in ships are concerned with complex, and often delicate, machinery and systems on the correct functioning of which people’s lives may depend”. A debate in the House of Commons on the evening of January 28, 1970, now referred to as the ‘Great Rum Debate’, started by James Wellbeloved, who believed that the ration should not be removed. The debate lasted an hour and 15 minutes and closed at 10:29pm with a decision that the rum ration was no longer appropriate.

    On July 31 at 11am (6 bells in the fornoon) the final rum ration was issued in the Royal British Navy.  From that day forward the anniversary of 31 July has become known as Black Tot Day.

    So, how is best too celebrate such an important event in the Navys and rums past? Well it would seem only logical to me to celebrate with a tot of Navy Rum.  So let us see what is available.

    Black Tot Last Consignment British Navy Rum

    Black TotThis is the authentic Navy Rum as issued aboard Navy Vessels circa 1970.  For more information see Black Tot webite.  This piece of history has been beautifully bottled at 54.3% abv and comes with a Tot cup, similar to those used in the days of daily rum rations, a wooden display case, a rum ration card and a book about the history of Black Tot, written by rum expert Dave Broom.  Unsurprisingly the price tag of even a “tot” of this rum which can also be found as a 50ml miniature, will mean for many they will look for an alternative to raise their glass with this Black Tot Day!

    However, do not despair as other variations on British Navy Rum are available.  Whilst they might not be 100% bona vide examples, most are more than acceptable for usage on Black Tot Day.

    Lamb’s Navy Rum

    Lamb's Navy Rum review by the fat rum pirateArguably the most recognisable rum on this list.  Especially in the UK (and perhaps Canada).  A mainstay of pubs and clubs the length and breadth of England.  This is the rum you will get 99.9% of the time if you ask for dark rum.

    Quite where it gets the “Genuine Navy Rum” claim I’m not so sure as I cannot find any conclusive evidence that Lamb’s was ever issued aboard a British Navy ship which is what the bottle alludes too.

    Whilst not the best rum on this list, in my humble opinion it is easy to find and due to its sweetness won’t cause anyone to many problems if asked to down a tot.  Unlike our next rum on the list………

    Ancient Mariner Navy Rum

    Ancient Mariner Navy Rum CaroniThe eye catching presentation of the Ancient Mariner is equalled by the historic rum held within this 50cl bottle.

    A true Overproof (54%)  Navy Rum.  Ancient Mariner was produced to commemorate the Queen’s Diamond Jubille and was released in 2011.  Sourced to be as accurate to the Original Navy Rum as possible, it may come as a surprise to many rum conniseurs that the Hebridean Liquor Company have bottled up a 16 year old Caroni rum.  A rum that will put hairs on the chest of any would be sailor!

    Pusser’s 15 Year Old

    Pussers 15 Years Nelsons Blood review by the fat rum pirateA bit of a Red Herring this, if I’m being 100% honest.  Pusser’s 15 Year Old unlike the other Pusser’s rums is not made to the same recipe as the Original Navy Rum.  It is a 100% Demerara Rum from the Port Morant still at DDL.  It is significantly more aged than regular Pusser’s and gives a more refined flavour.

    Personally whilst it looks very Naval and I certainly wouldn’t turn down a tot of it on Black Tot Day.  It wouldn’t be my first choice.  It’s simply just a little bit too posh for my liking……it’s bottled at only 40% as well.

    Wood’s 100 Old Navy Rum

    Woods 100Another popular and relatively inexpensive Demerara rum.  Woods Navy Rum is another rum which I cannot find evidence of ever being issued aboard Navy ships……..

    However, it offers a better naval experience than Lamb’s as it is a 57% ABV Overpoof Rum.  Despite its proof this is a very sweet and highly enjoyable mixer.  Taken as a tot this will burn quite a bit but again it’ll do a good job.  In the UK this is pretty widely available in most Supermarkets.  Probably the best Navy Rum you’ll find unless you can find a specialist wine or spirits merchant.

    Pusser’s Gunpowder Rum

    rum_pus1Don’t be alarmed.  Despite the new name and the new Black Presentation this is still the good stuff.

    Although Pusser’s revamped their line up in 2014 it is only now that the old 54.5% ABV Blue Label rums are going out of circulation and being replaced by the Black “Gundpowder” labels.  Different label same juice. No worries!

    To create an “authentic” grog you can also get Pusser’s Grog Mix a syrupy lime flavoured concentrate which is certainly an acquired taste!

    But not so the rum.  Available now as both 54.5 and 40% ABV the original mix of Trini and Demerara rums are the best Navy Rums around.  Truly exceptional.  For Black Tot Day a tot of the warming 54.5% Gunpowder Rum is where it’s at!  Excellent stuff! Available easily online.

    Other notables mentions are Skipper Rum (an unremarkable nautically themed Demerara – worth a mention as it is easy to find in Sainsbury’s for example) and whilst not particularly Naval Smith & Cross Jamaica Rum does offer an Overproof example at least.

    Splice the mainbrace!

  • Best in Class – The World Rum Awards

    Ron de Jeremy XO Rum review by the fat rum pirateI’m sure we have all seen the gold medals before, either on the actual bottle or for more premium offerings, on the box.

    Indicating success at numerous competitions and award ceremonies.  Proof beyond all proof that what you have just shelled all that money out for is the crème de la crème of the rum world.

    After all there is little more to say about a rum or any other product for that matter if it is an “award winning” product.  The very phrase suggests a quality product which is far better than others in its class.

    However, with so many competitions and award ceremonies there are a number of rums claiming to be the best in the world and hundreds more claiming to be best in class.

    Add to this ever growing number – the runners up, the silver medalists and the bronze medalists.  Thrown in the odd “honourable” mention and before you know it just about every rum on the planet has some kind of gong to be shouting about!

    So here at thefatrumpirate.com we have decided to take a closer look into all these competitions and award ceremonies.  Scratch below the surface to reveal the true meaning of “Best in Class” or even more worrying “The Worlds Best”.

    “Best in Class” will offer an insight into those shiny gold medals that glimmer at you from the bottles and boxes in the liquor store.

    First up in the series is the aptly titled


    World Rum Awards

     

     

     

    (Click on the logo to be taken to the site)

    I’ve been sitting on this article for quite some time waiting for the right time to publish. With the news (and its not an April fool) that Ron de Jeremy XO had won World’s Best Dark Rum Aged 13+ years, I felt it was about the right time.

    The World Rum Awards are in conjunction with The Drinks Report (your first area of concern should be the companies tag line).

    The World Rum Awards have been running since 2007 according to the website, yet they only show the winners for 2014 to 2016.  In 2014 Captain Bligh XO was the overall top choice, in 2015 Pusser’s 15 Year Old walked away with the title and this year the overall winner was the very handsomely title Bundaberg Rum Master Distillers’ Collection – Blenders Edition 2015.  Which must be a hell of a lot better than standard Bundy!

    The first thing that strikes me as a little odd is the presence of Pusser’s.  No not in that they have won an award, as the World’s Best Rum (far worse rums have been given such accolades over the years) but more their presence as Best Overproof rum in 2014 and 2015.  The 15 Year Old has also won two awards in 2015 – Best Rum In the World and Best Dark Rum in the World.

    The thing is the award winning Overproof Pusser’s is the “Super Overproof” 75% version not the 54.5% “Gunpowder” (old blue label in the UK).  Why is this odd? Well for a kick off its only available in Germany………Pussers Super Overproof rum review by the fat rum pirate

    So what about this years awards? Well like previous years it seems that the same companies are winning big in multiple categories.  This years line up sees Bundaberg win the “Best” titles with two different rums.  Winning both the dark and gold title with the same rum!

    Bayou rum walk away with gongs for both their Spiced and White variants.  I’ve little doubt further digging would probably reveal closer ties between some of these rums (producers, distributors, marketing teams etc)

    Something also troubles me about Bundaberg winning the World’s Best Overall,  World’s Best Dark and World’s Best Gold.  How exactly are these rum’s being chosen and by whom?

    Now this is the part where I must give the World Rum Awards some credit.  They are very transparent with regard how rums are selected and come to be in the competition.

    The awards are split into two headings Taste and Design.

    Taste

    TASTE judging is conducted blind and held in three stages:

    Round 1
    Each rum is tasted in its relevant sub-category to identify and select the sub-category winners and award any medals. Judges making up the World Rum Awards panel include leading journalists, specialist drinks retailers, bartenders/mixologists and hoteliers.

    Rounds 2 & 3
    Sub-category winners are tasted against each other to identify the ‘Best’ rum in each category and the ‘Best’ rums in each category are then tasted against each other one last time to select the World’s Best Rum. Judges at this stage include those in Round 1 to whom are added a panel of leading distillers and experts from the international rum industry.

    The Judging Criteria

    Each entry is tasted blind and marked to an agreed and strictly enforced marking system. As well as nose, palate and finish the judges will look for:

    • Balance
    • Character
    • Complexity
    • Quality
    • Functionality

    Design

    All DESIGN judging is conducted by a panel of leading international design experts.

    Round 1
    Each product is reviewed in its relevant category to identify and select the category winners and award any medals.

    Round 2
    Category winners from Round 1 are assessed against one other to identify the ‘World’s Best Rum Design’ and the highest scoring products are then added together to select the ‘World’s Best Rum Design Agency’.

    Design Awards

    Judges will assess entries purely on the quality of the design and innovative use of materials and production techniques. All entries in each category are judged together by all judges and are scored against clearly defined criteria:

    • Breakthrough in category
    • Confidence
    • Craft skills
    • Insight
    • Inspiration

    Now this is all well and good.  Okay I’m not too stuck on the whole “Design Awards” but hey each to their own.

    If you enter the World Rum Awards they promise logo packs and inclusion in the World Rum Awards Boxed Set.  Basically the World Rum Awards will give your brand a real push in the marketing world.  Coverage in the press and a strong presence at trade fairs etc.

    Except all this advertising and help from the World Rum Awards isn’t free.  To enter your rum into the World Rum Awards it will set you back as follows

    1 entry £192

    2 entries £186 each

    3 entries £180 each

    4 entries £174 each

    Now for many distillers and brands this doesn’t represent much of an outlay.  Pusser’s and Bundaberg clearly saw this as an ideal opportunity to put more than one entry into the Competition.

    It also seems that for the 2016 awards more categories have been added. This link takes you into all the categories and winners.  There were certainly more opportunities to “win” an award this year.

    If you analyse each category more closely you will notice that most categories do not have the promised Gold, Silver and Bronze winners.  More often than not there is just the overall winner.  So why might this be?

    imageWell from looking right through all the entries it appears only a few companies have even taken part.

    The Design Category is even worse with El Ron Prohibido getting best Design in 2015.  Clearly the almost photocopy standard of the label had little effect on the judges……..

    Now I appreciate the transparency of the information provided to us by the World Rum Awards – even if you do have to do a little digging to find it all.  The idea that the rum is blind tasted is a good one.  However, there seems little value to running a serious 2 stage competition when you have only one entry for a particular category.

    There is also little information on who the judges actually are…….

    This competition hasn’t really caught the imagination.  If I was however in charge of a smaller distillery or brand trying to get recognised I would certainly pay the entry fee – and hope the number of entrants remains low.Captain Bligh XO Reserve Rum

    I bought a bottle of Captain Bligh XO (not on the basis of winning this award I must add) and it had all the stickers and logos on the box concerning its “victory”.  Captain Bligh XO and Pussers aren’t bad rums by any stretch of the imagination, that’s not what this is about.

    However, being the Best Rum in the World based on being the only entrant isn’t really helping consumers make wise choices.

    If Ron de Jeremy XO is the best Gold rum aged 13+ years then I have no idea what I am talking about and my review is complete b*llocks.

    Just for clarity this isn’t an attack on any of the rum brands involved in the competition or the organisers.  I’ve merely used the information freely available to try and capture exactly how this competition is ran.  If anyone involved in the competition wishes to clarify any of the points I have raised please feel free to contact us.