Diplomatico Ambassador was launched in London, England in 2011. It is currently the most expensive of the various rums available under the Diplomatico brand.
Diplomatico Reserva Exclusiva is regularly cited as being one of the best rums in the world. In all fairness it isn’t really but what it does offer is a soft, easy and very sugary entry into “sipping rums”. Having said that many will stay loyal to rums such as Diplomatico.