Geographic Indications (GIs) : The Martinique AOC Explained
The Martinique AOC (Appellation d’Origine Contrôlée) is perhaps the most famous and stringent set of regulations in the rum world. While many regions are only now debating the merits of a Geographic Indication (GI), Martinique has had its framework in place since 1996.
An AOC is a French certification granted to certain geographical indications for wines, cheeses, butters, and other agricultural products. In the case of Martinique, it sets out to define exactly what constitutes “Rhum Agricole Martinique.”