Ron de Jeremy Reserva is the flagship rum of One Eyed Spirit’s Ron de Jeremy portfolio. It has been widely available for a number of years. It’s success is down to a mixture of clever (if slightly smutty) marketing and a respectable product.
For those who don’t know, Ron Jeremy is an adult film star – the hardest working man on the planet. As a result the marketing of this rum is full of puns and double entendres. The name of the rum is a play on the Spanish word for rum – “ron”. No matter what you might think about marketing a rum with a short, fat ugly pornstar as its figurehead. It certainly seems to be working!