In the first part of this series we touched upon how rums are labelled. I used an example to show how confusing it can be to determine a Premium rum.
Marketing and packaging play a huge role in what the end consumer buys. No matter who you are, you will encounter and be influenced by marketing at some stage. Even if you think you aren’t.
Hillery & Son is an authentic Premium Jamaican Rum Punch. Created from the closely guarded Bryan family recipe. At least that is what the marketing says anyway!
Upto now the site has focused on rums and spiced rums. We have featured the occasional liqueur but never any pre-mixed drinks or any of the “rum beers” which have sprung up over the past couple of years.
Scotch Whisky bottler Hunter Laing and Co Ltd, released their range of Kill Devil rums early in 2016. Not so hidden amongst the interest were a number of comments on the strength of the rums.
All the rums released initially were bottled at 46% ABV. This disappointed quite a few rum connoisseur’s who had hoped to see Cask Strength releases.
Kill Devil and Worthy Park have already been covered on the website. I was very keen to try out this 10 Year Old Jamaican Rum.
Kill Devil are part of Hunter Laing (an Independent Whisky bottler). This archaic slang term for Rum is used to brand their run of Single Cask rums.
It’s encouraging to see more and more Independent bottlers coming to the fore. Kill Devil offer very limited “one off” cask bottlings. These initial releases are not at Cask Strength, so far all releases have been capped at 46% ABV. This may upset some purists. I understand their next release of rums will be at Cask Strength.
The Jefferson family have a long and rich history in the rum world. They were one of the first families to import sugar (and subsequently rum) to UK shores. The family is preserved in history at the Rum Story attraction in Whitehaven, Cumbria.
I will spare you the history lesson and instead direct you to their website. I will instead focus on the rum under review rather than too much of the families history.
Mezan are an independent bottler from the UK. They have featured quite regularly on this site and this is the second Jamaica Rum from Mezan we have reviewed.
Mezan Jamaica XO is, unlike all the other Mezan rums a blend rather than a Single Barrel/Cask offering. Not only is it a blend of rums it is also a blend of rums from different distilleries.
Stiggins’ Fancy 1824 Recipe Pineapple Rum has finally hit UK shores. Plantation the makers of this rum have certainly created a real buzz around this and the sole current stockist of this rum have been overwhelmed with demand for this product.
Rum brand Plantation is owned by Maison/Cognac Ferrand and whilst they may not be quite in the same league as industry giants Bacardi International and Diageo they certainly know how to market their Plantation line of rums.
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