La Favorite hailing from Martinique will be a familiar name to those of you who enjoy French Rhum or Agricole Rhum as it is more commonly known.
Agricole Rhum (agricultural rum) differs from Molasses based rum in that it is produced from Sugar Cane Juice rather than molasses. You may also have heard of a spirits called Cachaca which is made from Sugar Cane Juice. I’m not entirely sure what the difference is but other than in Brasil Agricole Rhum is much more popular. Molasses based rum in contract to “agricole” rum can be called “industrial” rum. I’m sure you can understand why most rum producers don’t opt to categorise their rum in such a way!