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Rum is Fun but it isn’t Dumb….not anymore

Rum is FunRum is Fun so the mantra goes.  I once asked Dave Broom if rum needed to lose its “fun” tag to improve its image.  Dave’s overwhelming response was a very definite no.  He has even mentioned me posing the question in his latest rum book The Manual.

Dave believes that rum should keep its “fun” tag as it makes people smile when they think of it.  He also felt that when Scotch Whisky forgot about “fun” the industry entered two decades of decline. Read more to see the fatrumpirate rating

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