Ron de Jeremy XO was released in the UK on the 26th October 2015. With the original Ron de Jeremy and the Spiced variants already available, this “ron” is One Eyed Spirits’ attempt to break in the more “Premium” end of the market.
In the UK the market is saturated with “Premium” rums in the £35-55 price range. Rums such as Pyrat XO. Diplomatico Reserva Exclusiva, Ron Zacapa et al.